Technical SEO baseline on every web build: meta, OG, JSON-LD, sitemap, robots, performance. Ongoing SEO is a separate engagement.
Included on every web project
- Per-page `` and `<meta name="description">` from a content plan</li><li>Open Graph and Twitter card metadata, with a per-page `og:image` strategy</li><li>JSON-LD structured data (Organisation, Website, Breadcrumb, Article, Product, FAQ where relevant)</li><li>`sitemap.xml` and `robots.txt` generated from the route tree</li><li>Canonical URLs, correctly set on paginated and filtered pages</li><li>Hreflang tags for multi-locale sites</li><li>Performance budgets enforced (Core Web Vitals — see <em>performance budgets</em>)</li><li>Image `alt` text and semantic HTML</li></ul><h2>Not included by default</h2><ul><li>Keyword research and content strategy</li><li>Ongoing link building or PR outreach</li><li>Monthly SEO reporting</li><li>Paid search management</li></ul><p>Those are separate engagements with an SEO-specialist partner we will introduce if useful.</p></div><div class="mt-12 pt-8 border-t border-xyl-black/10 flex flex-col sm:flex-row items-start sm:items-center justify-between gap-6"><div class="w-full sm:max-w-md"><div class="w-full"><p class="font-body text-sm font-semibold text-xyl-black mb-1">Was this helpful?</p><p class="font-body text-xs text-xyl-black/40 mb-4">Tell us honestly. It is read by the people who write these pages.</p><div class="flex items-center gap-3"><button type="button" aria-pressed="false" aria-label="This article was helpful" class="inline-flex items-center gap-2 font-body text-xs uppercase tracking-widest border px-4 py-2.5 transition-colors disabled:cursor-default border-xyl-black/20 text-xyl-black/60 hover:border-xyl-black hover:text-xyl-black disabled:opacity-40"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-thumbs-up" aria-hidden="true"><path d="M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z"></path><path d="M7 10v12"></path></svg> Yes</button><button type="button" aria-pressed="false" aria-label="This article was not helpful" class="inline-flex items-center gap-2 font-body text-xs uppercase tracking-widest border px-4 py-2.5 transition-colors disabled:cursor-default border-xyl-black/20 text-xyl-black/60 hover:border-xyl-red hover:text-xyl-red disabled:opacity-40"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-thumbs-down" aria-hidden="true"><path d="M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z"></path><path d="M17 14V2"></path></svg> No</button></div></div><p class="font-body text-xs text-xyl-black/40 mt-4">If this didn't answer your question,<!-- --> <a class="text-xyl-red hover:underline" href="/ask">ask Xylo</a>.</p></div><a class="inline-flex items-center gap-2 font-body text-sm font-semibold uppercase tracking-widest text-xyl-black border border-xyl-black px-5 py-3 hover:bg-xyl-black hover:text-xyl-cream transition-all whitespace-nowrap" href="/help/legal"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-left" aria-hidden="true"><path d="m12 19-7-7 7-7"></path><path d="M19 12H5"></path></svg>Back to <!-- -->Legal & Policies</a></div></div><aside class="lg:sticky lg:top-20 h-fit"><div class="mb-8"><p class="section-label text-xyl-black/30 mb-4">In this article</p><p class="font-body text-sm text-xyl-black/60 leading-relaxed">Technical SEO baseline on every web build: meta, OG, JSON-LD, sitemap, robots, performance. Ongoing SEO is a separate engagement.</p></div><div><p class="section-label text-xyl-black/30 mb-4">Related articles</p><div class="space-y-3"><a class="block group" href="/article/why-mon-thu-only"><p class="font-body text-sm font-medium text-xyl-black/70 group-hover:text-xyl-red transition-colors leading-snug">Why do you operate Monday through Thursday?</p></a><a class="block group" href="/article/security-and-data"><p class="font-body text-sm font-medium text-xyl-black/70 group-hover:text-xyl-red transition-colors leading-snug">How do you handle security and client data?</p></a><a class="block group" href="/article/do-you-sign-ndas"><p class="font-body text-sm font-medium text-xyl-black/70 group-hover:text-xyl-red transition-colors leading-snug">Do you sign NDAs?</p></a></div></div><div class="mt-8 p-5 bg-xyl-black"><p class="font-body text-sm font-semibold text-xyl-cream mb-2">Still need help?</p><p class="font-body text-xs text-xyl-cream/40 leading-relaxed mb-4">Still stuck? Ask Xylo — it answers on the spot, and raises a ticket if it needs a person.</p><a class="inline-flex items-center gap-2 font-body text-xs font-semibold uppercase tracking-widest text-xyl-cream border border-xyl-cream/20 px-4 py-2.5 hover:bg-xyl-red hover:border-xyl-red hover:text-xyl-black transition-all" href="/ask">Submit ticket <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></aside></div></div></section><section class="bg-xyl-black py-16 border-t border-white/5"><div class="max-w-4xl mx-auto px-4 sm:px-6 lg:px-8"><p class="section-label text-xyl-cream/30 mb-8">More in <!-- -->Legal & Policies</p><div class="grid grid-cols-1 sm:grid-cols-3 gap-px bg-white/5"><a class="bg-xyl-black p-6 group hover:bg-xyl-gray transition-colors" href="/article/why-mon-thu-only"><p class="font-body font-semibold text-xyl-cream/70 group-hover:text-white transition-colors leading-snug mb-2">Why do you operate Monday through Thursday?</p><p class="font-body text-xs text-xyl-cream/30 leading-relaxed line-clamp-2">The four-day week is a studio policy, not a holiday. Friday covers maintenance, research, and rest.</p><div class="flex items-center gap-1 mt-4 text-xyl-red group-hover:gap-2 transition-all"><span class="font-body text-xs font-semibold uppercase tracking-widest">Read</span><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a class="bg-xyl-black p-6 group hover:bg-xyl-gray transition-colors" href="/article/security-and-data"><p class="font-body font-semibold text-xyl-cream/70 group-hover:text-white transition-colors leading-snug mb-2">How do you handle security and client data?</p><p class="font-body text-xs text-xyl-cream/30 leading-relaxed line-clamp-2">Encrypted at rest and in transit. Project data deleted 12 months post-handoff unless retention is contracted. UK GDPR registered.</p><div class="flex items-center gap-1 mt-4 text-xyl-red group-hover:gap-2 transition-all"><span class="font-body text-xs font-semibold uppercase tracking-widest">Read</span><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a class="bg-xyl-black p-6 group hover:bg-xyl-gray transition-colors" href="/article/do-you-sign-ndas"><p class="font-body font-semibold text-xyl-cream/70 group-hover:text-white transition-colors leading-snug mb-2">Do you sign NDAs?</p><p class="font-body text-xs text-xyl-cream/30 leading-relaxed line-clamp-2">Yes. We sign your NDA, or you sign our mutual NDA. 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