Typical ranges by discipline
| Project type | Typical range | Fast-track minimum |
|---|---|---|
| Landing page | 2–3 weeks | 8 business days |
| Marketing site (5–10 pages) | 3–5 weeks | 3 weeks |
| Web app | 6–12 weeks | 6 weeks |
| Mobile app v1 | 8–14 weeks | 8 weeks |
| Album cover / single key art | 1–2 weeks | 5 business days |
| Brand identity | 3–4 weeks | 3 weeks |
| Music score (track) | 1–3 weeks | 5 business days |
| Short film / brand film | 4–8 weeks | 4 weeks |
| Game concept pitch deck | 3–6 weeks | 3 weeks |
What stretches a timeline
- Feedback rounds returned beyond the agreed window
- Mid-project scope additions
- Pending third-party assets (logos, fonts, footage, voice talent)
- Legal review on the client side
What does not stretch a timeline
- Internal team holiday — covered in the original quote
- Discovery of complexity we should have caught — on us
Booking lead time
We work in fixed blocks. Most months are booked four to six weeks ahead. If you need work to start sooner, say so in the brief — we sometimes have late drop-outs.