1. Assets on time
Logos in vector, fonts with licences, copy as text not screenshots, footage in its original codec. Late assets are the most common cause of a moved date.
2. Consolidated feedback
One message per round, from the decision owner, within the agreed window.
3. Constraints as they appear
If legal review is going to add two weeks, tell us in week one, not week five. We can plan around any constraint we know about.
What we do not need
Daily check-ins, a shared project management seat, or approval on internal working steps.