Default CMS choices
| CMS | Best for |
|---|---|
| Sanity | Editorial-heavy sites, structured content, multi-locale |
| Payload | Self-hosted, full TypeScript, complex data models |
| Markdown in git | Marketing sites, blogs with light editing |
| Shopify | E-commerce — content modelled around products |
What we avoid
- WordPress — we will use it when you already do, but it is not our default
- Wix / Squarespace — fine for solo founders, but we do not build inside them
- Proprietary studio CMS — we have seen too many studios trap clients in custom CMSes that die when the studio does
Editing experience
Whatever the CMS, we configure:
- Role-based access for your team
- Visual previews of unpublished changes
- Scheduled publishing
- Image optimisation on upload
- An audit log of who changed what