The definition
A round is one consolidated set of feedback delivered as a single message or document, followed by one revised delivery.
What does not consume a round
- Questions
- Fixing something we got wrong against the agreed brief
- Typos and technical defects
- Asking to see an alternative crop we offered
What does consume a round
- A new direction
- Changing a decision that was previously approved
- Adding a deliverable not in the register
Practical advice
Collect feedback from everyone before sending. Three people sending contradictory notes over four days is the single most common cause of a project running long.